Twelve years in the make…

Traditional craftsmanship
in Göteborg

Locally renowned Bespoke Tailor / Made-to-Measure / Exclusive Collections

The Merchant Fox Collection

Proudly Presenting The Merchant Fox

We are extremely excited to be the sole retailer of The Merchant Fox. These extremely high quality accessories are hand selected for you to upgrade your wardrobe.

Inspirational Feed

Coat week! MTM bell shaped raglan coat, made from heavy herringbone wool and cotton lined to help protect against Gothenburgs cruel winter. #raglan #raglancoat #mtm #workwear #drape #coat
Always a pleasure being invited to create a clients wedding suit - best wishes to happy couple ❤️ Cloth woven by @foxbrothers1772 If you’re planning on tying the knot - feel free to book a consultation to find out more! Bookings can be made
Nut brown high twist tropical wool - Cloth woven by @alfredbrownltd #classicmenswear #hightwistsuit #4ply #ootd
By far the most popular cloth this year, extremely versatile and suits a wide range of styling. This client has chosen patch pockets, which are lowered slightly which helps lean into a relaxed cut. @alfredbrownltd #classicmenswear #hightwist #ootd

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